In 2007 1966 Entertainment established the England Footballers Foundation (EFF) on behalf of the England squad following the teams decision to donate their match fees and time to chosen charity partners.

Since inception the EFF has raised almost £4 million, provided over 175 player appearances, produced national advertising campaigns and created exclusive EFF events.

The EFF continues to support a growing number of charities and are always open for discussion where they can use their network of elite athletes to engage with local and global communities for the benefit of raising awareness and as a by-product of the campaign, financial support for the charity.